About Blauparts

Blauparts’ Company Vision

“To be the number 1 customer based Audi VW parts specialist dedicated to providing premium Official O.E. parts and BLAU(r) Repair Kits along with the best DIY maintenance information.”

Join our family!  Blauparts' goal is to create and celebrate friendships with customers who share our same love of German engineered Audi and Volkswagen vehicles.

Blauparts is a family-owned business with a strong German heritage located in Manitowoc, WI.  We started our business based on a love of Audis and Volkswagens and the principles of the “Golden Rule”.  It’s our pleasure to share our 27 years of hands-on repair experience and automotive industry knowledge with fellow owners, helping to keep your beloved Audi, VW, or other European car on the road for years to come.

Our History

Q: Who started Blauparts ?

A: Jim Blau Jr. started Blauparts LLC (originally known as Blaufergnugen Inc.) with $1500 dollars and a prayer to be able to provide for his family. (picture of newspaper clipping) He started working on European cars at the young age of 14, restoring a 1962 Volvo 122s with his dad. Jim's dad (Jim Blau Sr.) owned a car dealership in the 1960's called Tosa Imports in Milwaukee, WI. It was the first Volvo, Saab, Alfa Romero, Triumph, Subaru, and Suzuki dealership in the state of Wisconsin. Jim started working as a technician on imports in his youth and eventually opened his own business.

Q: How long have you been in business?

A. Over 27 years.

Blauparts was started in the early 1990's specializing in Audis and Volkswagens. Today, we're still a small family owned business with a strong German heritage.

We began as a local brick & mortar business located in Wisconsin, where we sold and serviced Audi's and Vw's out of a small repair shop. While taking the time to listen to the needs of our customers, we began to send out newsletters with helpful Audi Vw maintenance information. Then came the internet. Our 1st email address was talkquat@aol.com and in 1997 we acquired our 1st URL of audiquattroparts.com. We started to share our enthusiasm for Audi's and Vw's with others around the world. Some may remember our involvement at the Quattro Club Events at Road America in Elkhart Lake or our Project 4000 Quattro, appropriately called HotQuat.

Blauparts 1st published mission statement was... "our mission is to make these fine vehicles of German engineering affordable to own. That means we have to save you money on OEM quality parts without compromising the ethics of German quality standards."  That mission hasn't changed!  By sticking to our core values, we've grown into a '1st the World Over' independent Audi Vw specialist.

A message to our customers from our Jim Blau (President) :
Even though consumers continue to increase their online purchases with the use of technology, we would love to meet you on the phone or meet you in person. Our goal is to build long term personal relationships with our customers and share our 27 years of Audi VW Enthusiasm and knowledge . Your always welcome to stop in and shoot the breeze with us at our facility. Expect friendly, small town, “Golden Rule” values when doing business with our company staff.

Q: Where are you located?

A: We located along beautiful Lake Michigan in the small town of Manitowoc, Wisconsin U.S.A.
with a population of about 30,000 people. (Click here for a map)

Why Buy From Blauparts?

Q: What makes the auto parts Blauparts sells different?

A: We've been an Audi VW cars specialist for over 27 years. Our years of hands-on experience has resulted in a vast knowledge base of the automotive parts industry. We don't just sell any parts. Our mission is to supply only the highest quality brand-name OFFICIAL O.E. parts. This means that where ever and when ever possible, we use the same manufacturers that supply Audi VW. We've worked hard to establish direct partnerships with these manufacturers, cutting out the middle man, and ensuring that the parts we receive are made by a legitimate OFFICIAL O.E. manufacturer. You can be confident that the parts we sell are of the highest quality and correct fit for your specific vehicle.

  • BLAU® Repair Kits. Over 27 Years Of Exclusive Audi VW Hands-On Repair Experience - Routine maintenance in our service facility helps us offer installation tips, technical tips, advice, and write-ups to our growing customer base.
  • Official O.E. Name Brand Products.  Huge inventory of quality parts on hand. Tested and trusted. We only sell parts that we've hand tested and have installed in our own Audi Vw repair shop.
  • Fast Shipping! Most Orders Ship Same Day (1-4 Business Day Delivery)
  • SAVE HUNDREDS $$$ OVER DEALER LIST. The highest quality German and European parts, available at wholesale prices.
  • Genuine Family Feel Customer Service.  Our customer service team works extensively with our repair shop allowing Blauparts to offer knowledgeable, personal, and trustworthy sales staff that is able to answer repair questions related to the kits we sell.
  • Secure Online Shopping

Blauparts' goal is to create and celebrate friendships with customers who share our same love of German engineered Audi and Volkswagen vehicles. We want to save you money without compromising the ethics of German quality and our own company values. Our success is driven by 27 years of passion and commitment to Audi Volkswagen vehicles and sharing our DIY knowledge with repair shops and individual customers.
Providing official O.E. quality parts and creating the most satisfying customer relationships the world has ever seen is what we strive to do.

Legendary Customer Service // Quality Standards // Attention To Details // Over 27 years German Repair Experience //